23 December 2019
Our 2019 Beauty Bestsellers - Have You Tried Them Yet?

We’ve rounded up our 2019 bestsellers to show you the noteworthy skincare, haircare and makeup that everyone’s been after.
Ready to shop the absolute best of the best?
Cleanser: Balance Me Pure Skin Face Wash
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At Birchbox HQ this is hailed as the cleanser that could convert face wipe users… and that’s underselling it. The silky wash deeply purifies skin with a blend of grapefruit, petitgrain and frankincense whilst boosting radiance and moisture levels with moringa and rice bran. Win, win!
Moisturiser: Lumene Overnight Bright Sleeping Cream
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Moisturiser is universally loved, but one that works whilst you’re catching zzzs?! Now that’s a game-changer. This night cream is rich in cloudberry seed extract, vitamin C and hyaluronic acid - all wonder ingredients for retaining moisture and brightening skin. And it really works.
Face mask: Sand & Sky Brilliant Skin Pink Clay Mask
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An Instagram sensation for a reason, Sand & Sky’s Pink Clay Mask uses a 4-in-1 formula to detoxify, invigorate, refine and brighten your complexion (yes, really!). The key ingredient, Australian pink clay, works as a magnet for toxins and impurities to deeply cleanse and tighten pores right before your eyes.
Mascara: Benefit BADgal BANG! Volumising Mascara
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Desperate for lashes that enter the room before you do? Add this cult-favourite mascara to your wishlist. Made with ultra-lightweight particles, vitamin B and a streamlined brush, it provides you with jet black, dramatic lashes that last all day (well, 36 hours, actually!).
Concealer: Becca Under Eye Brightening Corrector
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Not technically a concealer, this buttery-soft, full-coverage cream goes on before concealer to deflect light away from dark circles. Essentially 8 hours of sleep in a jar, it effortlessly camouflages darkness with a brightening, soft-focus effect. Both long-wearing and crease-resistant, we guarantee you’ll be hooked as soon as you give it a try.
Foundation: Estée Lauder Double Wear Stay In Place Makeup
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Available in over 60 shades and officially the UK’s no.1 foundation, it’s no wonder Estée Lauder’s Double Wear topped our list this year! Birchbox HQ (and Birchbox shoppers!) can’t get enough of the lightweight, comfortable formula that provides long-lasting, full coverage.
Primer: Smashbox The Original Photo Finish Foundation Primer
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Some of us skip primer, the rest of us know the magic that is Smashbox’s pore-filling, skin-smoothing creation. So many of our customers (and staffers!) swear by it to blur fine lines and keep makeup on lockdown all day.
Brows: Beautaniq Beauty Fill + Tame Brow Gel
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Whether it’s years of over-plucking or the Cara brow craze, Birchboxers can’t get enough of Beautaniq Beauty’s Brow Gel. The low effort, high impact formula thickens, defines and tames brows in just a few swipes. Plus, it’s enriched with nourishing ingredients like aloe vera to keep those hairs healthy!
Hair mask: Coco & Eve Super Nourishing Coconut & Fig Hair Masque
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Every now and again, we all need a mighty mask to add a little bit of oomph to lifeless locks. The most popular choice? Coco & Eve’s transformational treatment. Getting to work in just 10 minutes, it repairs hair from the inside out to make even the most straw-like strands healthy and lustrous.
Styling product: Number 4 Jour d'automne Smoothing Balm
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Whether you’re a tousled top knot kinda girl, can’t be without your flowing curls, or prefer sleek, straight locks, this multi-tasking formula will upgrade your styling routine. Not only does it minimize frizz and give hair a soft, touchable texture, it also protects against humidity and heat damage.
Fragrance: Marc Jacobs Daisy Love
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If you could only wear one fragrance for the rest of your life, which would it be? Spoiler alert: for a lot of you, it’s this one! Alongside super chic packaging, the scent features notes of fresh and feminine daisy tree petal with woody and clean cashmere musk to create a sweet, long-lasting fragrance.