5 Clean Beauty Brands To Know Now

Clean beauty has become a trending topic but we sometimes find it overloaded with industry jargon and contradiction. So, we’re here to help separate the fact from the fiction.

What does clean beauty really mean?

Simply put, clean beauty is an umbrella term for beauty products that are free from toxins - meaning that there are no ingredients (like phthalates and formaldehyde) included that are known to cause harmful effects. However, clean beauty is still a relatively new focus and it’s worth noting that there is no formal regulation on claims like ‘clean’, ‘green’ and ‘natural’ at present.

So, to separate the true clean beauty brands from those who are just jumping on the bandwagon, we’ve rounded up our five favourites (sure to kickstart your curiosity!):

1. Love Beauty and Planet

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Vegan, cruelty-free, made with sustainably and ethically sourced ingredients and bottles made from 100% recycled plastic, Love Beauty and Planet embodies everything you could want from a clean beauty brand! They believe that looking good and doing good go hand-in-hand, so whilst protecting the environment, you never have to compromise on results. Love Beauty and Planet is at the forefront of clean beauty innovation (they even have a self-imposed carbon emissions tax!).

Try: Tea Tree Oil & Vetiver Face Cleansing Gel - this strikes the perfect balance between clarifying and nourishing.

2. Sukin

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Born and bred in Australia, Sukin is natural without compromises. They aren’t afraid to say ‘no’: no parabens, no mineral oils and no silicones. All Sukin products are vegan, cruelty-free, carbon-neutral, locally sourced and have recyclable packaging. Plus, their formulations are gentle yet effective and target specific skin concerns.

Try: Signature Facial Moisturiser - a classic, no-fuss moisturiser (without any nasties!).

3. Inika Organic

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When shopping for clean or vegan makeup, you shouldn’t have to compromise on colour or quality. With no-nonsense, ethically-sourced formulas and rich pigments, Inika Organic is a pioneer in the organic beauty space. One of the few clean beauty options that uses certified organic ingredients, Inika is a great option for anyone looking to add a little kindness to their routine.

Try: Certified Organic Vegan Lipstick - all-natural jojoba and avocado oils leave your pout nourished and hydrated.

4. Absolution

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Combining certified organic botanicals with years of French expertise, Absolution create 99.9% natural products that are sulphate, silicone, paraben, GMO, fragrance, mineral oil AND synthetic-free (phew!). And if that wasn’t enough, everything (from creamy cleansers to relaxing facial tools) comes packaged in glue-free, recycled paper and printed with vegetable inks.

Try: Micellar Water - even the most stubborn, water-resistant formulas don’t stand a chance with this natural blend.

5. Amika

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Amika prioritise straightforward, dependable products and making clean haircare cool. From the bold and bright packaging to the natural, nutrient-packed formulas, good hair days are guaranteed. Even better? They’re sulphate, paraben and phthalate-free (with the exception of two products, which are currently being reformulated!) and never test on animals.

Try: Plus Size Perfect Body Mousse - this volume-booster is an ultimate all-rounder with its anti-humidity and thickening benefits.