Say What? 30 Beauty Brands We’ve All Been Mispronouncing

Pronouncing beauty brand names can be downright confusing, especially when you’ve heard it in several different ways before. Thankfully, you’re not alone. After one too many embarrassing blunders, we’ve created a handy, phonetic guide to help you get it right every time.

Aesop

Known for: Skin, hair and body care made from the finest ingredients.
The right way: Ee-sop

Amika

Known for: Bright, cheery packaging and top-notch hair care.
The right way: Ah-meek-ah

Antipodes

Known for: Natural skincare backed by science.
The right way: An-tip-oh-dees

Aveda

Known for: Formulating hard-working haircare with organic, botanical ingredients.
The right way: Ah-vay-da

Avene

Known for: Soothing, mineral-rich skincare for even the most sensitive of skin types.
The right way: Uh-ven

Baija

Known for: Prettily-packaged and sweetly-scented French body care.
The right way: Bye-ah

Beautaniq

Known for: No-nasties skincare that’s 100% cruelty free and vegan.
The right way: Bo-tanic

Byredo

Known for: Premium and oh-so stylish candles and fragrance.
The right way: By-ray-doh

Caudalie

Known for: Harnessing the power of grapes to create innovative skincare.
The right way: Cord-a-lee

Chantecaille

Known for: Luxurious cosmetics full to the brim with natural botanicals.
The right way: Shon-ta-kai

Ciaté

Known for: Pigment-packed, long-wearing and playful make-up and nail care.
The right way: See-ah-tay

Darphin

Known for: Creating oh-so-luxurious French skincare since 1958.
The right way: Dar-farn

Diptyque

Known for: Cult-favourite candles, perfumes and bodycare.
The right way: Dip-teek

Doucce

Known for: Luxurious formulas inspired by classic French cosmetics.
The right way: Doh-seh

Dr Hauschka

Known for: 100% natural, cruelty free skincare that really works.
The right way: Doctor Howsh-kuh

Gallinée

Known for: Supercharged skincare containing prebiotics, probiotics and lactic acid.
The right way: Gal-in-ay

Huygens

Known for: French beauty that focuses on natural and organic ingredients.
The right way: Hugh-gens

Illamasqua

Known for: Playful, high-tech make-up that promotes individuality.
The right way: Illa-mass-ka

Joliderm

Known for: Practical, efficient and oh-so-comforting beauty products.
The right way: Jho-lee-derm

Kérastase

Known for: Revolutionary, science-led hair care.
The right way: Care-ah-stahss

Klorane

Known for: Channelling their botanical expertise into industry renowned hair and skincare.
The right way: Klo-rahn

Korres

Known for: Gentle, lush formulas across hair, skin, body and make-up.
The right way: Kor-ezz

Kueshi

Known for: Blends of the finest ingredients suited to even the most sensitive skin.
The right way: Co-eshie

L’Occitane

Known for: Nourishing, pampering and aromatic bath and body treats.
The right way: Loxie-tan

Ouai

Known for: Modern products from celebrity hair stylist Jen Atkin.
The right way: Way

Shiseido

Known for: Cutting-edge and cult classic Japanese beauty.
The right way: Shush-ay-doe

Shu Uemura

Known for: Edgy, creative and reliable hair care.
The right way: Shoe-eh-moor-ah