The Beauty Products Mums Swear By

The Minimalist Mum Who Loves to Multitask

Co-founder (and mother of four under four!) Katia Beauchamp may be immersed in the beauty world all day, but when it comes to her own routine, less is more. Anything that serves multiple purposes or helps her sneak in a few extra minutes of shut-eye is a keeper. At the top of her list? Wearing a rejuvenating mask to bed (we love the Bobbi Brown Skin Nourish Mask), a multi-purpose pigment for lips and cheeks like ModelCo® Crème Rouge, and Oribe’s Après Beach Wave and Shine Spray to give her waves extra body.

The Practical and Polished Mum

Rachel, Birchbox UK's Director of Business Development, says she has to think practically about beauty (whilst always aiming to feel polished and put together!). So, she keeps her skincare routine consistent, with favourites like Lumene's Nordic C [Valo] Glow Boost Essence, and opts for make-up that's natural, quick and brightening. Bobbi Brown's Smokey Eye Mascara and Long-Wear Cream Shadow Stick are her daily go-tos. And how does she wind down at the end of a busy day navigating nursery runs, public transport and the office? A nightly bath and Aromatherapy Associates' Revive Body Wash

The Mum Who Takes Her Make-Up Seriously

Vlogger Kirsten Leightly says her daughter loves watching her get ready in the morning, so she can take her time applying her signature full face of make-up. The mum is all about prepping her face and hair before she applies any product, so she uses a good moisturiser like ELEMIS Hydra-Boost Day Cream and a mask like amika SOULFOOD nourishing mask when her hair needs some extra love. Plus, a BeautyBlender for natural-looking foundation coverage.

The Ingredient-Conscious Mum-To-Be

When Birchbox US's former Senior Editor Cristina Tudino found out she was pregnant, she started re-thinking the ingredients she was putting on her skin. Embracing organic products (without going too crazy) and avoiding parabens helped her discover everything from a new go-to face wash (hello, Balance Me Pure Skin Face Wash!) to a skin-soothing body soap. Check out the Natural Edit Limited Edition for a thoughtful introduction into the world of ingredient conscious beauty and ‘no nasties’ formulas.

The Mum Who Sticks With What Works

As a beauty vlogger and mum to a daughter, Rachel Weiland has her morning routine down to a science. She lives for her cleansing brush to keep her skin clear (try the AfterSpa Magic Makeup Cloth for similar results), theBalm cosmetics' Cindy-Lou Manizer® (a multi-tasking cheek colour and highlighter duo), and always applies a skin tint like the Laura Mercier Tinted Moisturiser.

The On-the-Go Fuss-Free Mum

Elaborate make-up has no place on Nicole Fealey’s dressing table — she’s focused on products that are easy to use and get the job done. Items that make the cut include Caudalie’s Instant Foaming Cleanser, which wakes her up in the morning and helps calm her down at night, a multi-purpose balm like Dr.PawPaw Original, Laura Geller Spackle Mist to keep the make-up she does apply in place all day, and organic shea butter to keep her hands soft after hours of washing baby bottles.