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When Birchbox founders Katia and Hayley first met, they had wildly different approaches to beauty. Hayley was a self-proclaimed novice, while Katia was a connoisseur. But they agreed on one thing: Shopping for products was frustrating, inefficient, and confusing. How were customers supposed to navigate the vast range of options? And in the growing online market, how could they try products without buying them all (and going bankrupt in the process)?
That’s when Birchbox was born: the brainchild of two friends with a love of the internet and an itch to create a better way to shop for beauty products.
Katia and Hayley envisioned a way for customers—just like themselves—to easily and efficiently try, learn about, and purchase beauty products online. They combined monthly deliveries of personalized samples with original editorial and an exciting ecommerce shop. It was easy, efficient, and fun—a monthly delivery of surprise and delight.
We shipped our first Birchboxes in September 2010, and soon realized that men needed a better way to shop too. Birchbox Man launched in April 2012 to bring guys tailored shipments of grooming and lifestyle products. Millions of boxes and product matches later, our mission remains the same: to help customers find products they love. We keep that top of mind every single day.