I bought this after reading several good reviews and thinking "oh go on then, it's worth a try". I was especially taken by the review suggesting it was good for earrings agitation as, as someone with multiple cartilage piercings I am always looking for something to soothe them (and trust me I've tried salt water baths, tea tree oil, chamomile tea-bags and all of those normal suggestions!). I've had it for two weeks now and WOW! My piercings looovvveee this stuff, a little dab applied before bed every night with a cotton bud and there's been no swelling or discomfort from any of them. The one day I forgot I could tell the difference the next morning and quickly popped it on before going out for the day. I've also used it on spots and dry skin to great effect. My partner came off his motorobike last week and got many scrapes and cuts, they've been healing very quickly and I'm sure it's because we've been putting this on every night after his salt baths (to clean them, doctors advice). We're both now complete converts and would recommend this product to EVERYONE. You'll always find a use for it and a little product goes a long way. I will definitely buy another pot when this one runs out (which I think will take a while! It's been in daily use for two weeks and I've barely scraped the surface) and can see this being a staple-must-have product for years to come!