As a pale woman, I found this a little too dark, but a small amount blended in, did add a warmth to my face (although, I'm not not really looking for that). In my opinion, a BB cream should be an alternative (not addition) to foundation, even skin tone and have an SPF, but still have a no-make up look. This does next to nothing about evening out skin tone or covering imperfections. It does provide a no-make up look, but not a flawless one, and with no SPF - what's the point? Perhaps if you want a base which makes you skin warmer - otherwise, I wouldn't recommend.