This product is just incredible. I had heard so many stories about it, and couldn't believe that it could be any better than any other standard translucent powder. I was reluctant to buy it full-price, but once I had I had no regrets! The formula is incredibly smooth and silky, and leaves your face feeling totally makeup free all day. It is perfect for baking the undereyes, and finishes off concealer and foundation seemlessly. I honestly cannot recommend this product enough; the hype is real!