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Stop brassiness in its tracks with this ultra-violet shampoo. It keeps blonde hair light and bright thanks to ultra-violet pigments that counteract harsh, brassy tones. It’s packed with Wild Cherry Bark Extract, to bring out colour and shine, and Keratin, to restore moisture, elasticity and lustre. Plus, it’s free from sulfates, parabens and phthalates. Safe for colour-treated, Brazilian-treated and keratin-treated hair, it’ll leave your locks manageable, smooth and silky.
Unsure if it was due to the sample size but my hair did not appear to be any brighter or remove brassy tones.2
This shampoo is amazing and smells great too.
Most purple shampoos leave a slight purple hint to my hair but this just tones it to a cool blonde. love it!
I used this on holiday when my highlighted hair can turn brassy. It smelt lovely, didn’t irritate my scalp (which is quite rare!) and definitely helped tone down the brass. I would definitely buy this product again in full size.4
I could see from the first wash my hair was much lighter and brighter. 100% getting the full size.5
There are so many blonde/purple shampoos on the market and i never know which one to get to keep my blonde from going brassy...well my search is over! I loved this shampoo! After one wash i could see the difference that my hairdresser was talking about when you use the purple shampoos. It removes any brassiness/green tones from chlorine and it cleans your blonde up! Fantastic product!5
My hair felt absolutely amazing after using this shampoo! I have bleached hair and this made it feel so soft and light5
Great product, Leaves my hair feeling soft and enhanced. Boosts my blonde dye5
I usually like amika's products but this left my hair like straw, when usually it's pretty soft in spite of the damage it has. Considering purple shampoo is most often used on dry bleached hair and amika is usually nourishing anyway, I'm very disappointed with this.1
It was kinda cool using bright purple shampoo and it smelled nice but I didn’t really notice a difference to my blonde, maybe I’d need more than a sample as I’ve got very long hair so could only use it 3 times.4
Shampoo does not bubble up as much as my usual and so I used more than I would usually use but my hair felt super smooth and with a lovely colour afterwards. I have blonde highlights and it just refreshed my colour for me getting rid of any brassy tones.4