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Stop brassiness in its tracks with this ultra-violet shampoo. It keeps blonde hair light and bright thanks to ultra-violet pigments that counteract harsh, brassy tones. It’s packed with Wild Cherry Bark Extract, to bring out colour and shine, and Keratin, to restore moisture, elasticity and lustre. Plus, it’s free from sulfates, parabens and phthalates. Safe for colour-treated, Brazilian-treated and keratin-treated hair, it’ll leave your locks manageable, smooth and silky.
I think this was amazing as I’m growing out the black from my hair and have blonde roots and it made it look like backwards ombré5
My blonde hair was looking very dull and nearly a yellow hint but after using the shampoo i could see an improvement. I would definitely recommend it5
I have a full head of blonde highlights and have used other toning shampoos before, but this left my hair feeling in great condition and definitely toned down any orange tones5
Smells lovely and took the yellow out of my newly bleached hair. I have tried other purple shampoos and they left me with a violet tinge, this didn't so very happy.5
I’m sure this product is great, I have very dark hair naturally but it’s been dyed for years. My hair is not blonde so I have no use for this product at all1
Does the same as much cheaper brands. Can't honestly say I noticed any difference bar the hefty price2
I liked this shampoo; it makes my blonde brighter and doesn’t leave any grey tones behind. I think the sample was very small though.5
Not as good as the shampoo I already use..found it left my hair tacky3
I was so shocked at how well this product worked it took all the brassy ness out of my hair.5
Made my hair feel funny even after conditioner and wish it smelled better2