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Stop brassiness in its tracks with this ultra-violet shampoo. It keeps blonde hair light and bright thanks to ultra-violet pigments that counteract harsh, brassy tones. It’s packed with Wild Cherry Bark Extract, to bring out colour and shine, and Keratin, to restore moisture, elasticity and lustre. Plus, it’s free from sulfates, parabens and phthalates. Safe for colour-treated, Brazilian-treated and keratin-treated hair, it’ll leave your locks manageable, smooth and silky.
I don't really understand why this product was in my monthly box because I'm a brunette and have no need of this shampoo. So was a bit surprised to find it in my box. It smells nice but I won't use it on my brown hair.1
I have yet to use this product as it is for blonde hair. I am a dark brunette. I don't think it would work.1
This shampoo is for blonde hair and I'm a brunette-quite a few people have had this issue. I will give it to a friend and have emailed Birchbox about the error.1
Really annoyed that in this box I got two items that are for blonde hair when my profile states I am a red head!1
Not sure why birchbox sent me this as I didn’t put blonde in my profile. Will be giving this to a blonde friend to try.1
I don't dye my hair blonde, but I use this as a toner after I bleach my hair. It really helps to balance out the yellow tones, and it smells amazing!5
Used this, had friends round and they actually thought I'd been to the salon and had my hair done, great product5
Slightly drying but so are more violet shampoos. Smells amazing and gives a great brightening result.4
One of the best no yellow shampoo I’ve used shame it is never in stock as would buy full size product5
Really lovely shampoo. Perfect size for travelling if you have bleached hair. It wasn’t as ‘purple’ as some I’ve used but left hair feeling nice. Difficult to tell with such a small amount whether it really does cancel out brassiness though.3