For Urbanveda, what they leave out is just as important as what they leave in. They source natural, pure ingredients according to Ayurvedic principles to protect the skin against environmental factors, such as pollution, UV rays, central heating and stress. What do they leave out? Genetically modified ingredients, parabens, artificial colours and sodium lauryl sulphates. Their naturally-formulated line harnesses Ayurvedic herbs flowers and fruits with multi-vitamins, omega-rich oils and antioxidants to protect, nourish and boost skin vitality.