Jessica Frandson's need for ponytails soared after having her first child – her baby had a (not-so-cute!) obsession with pulling her hair. But she found regular hair ties would cut off the circulation in her wrist, leave dents in her hair and give her headaches. Her solution was simple: a soft piece of elastic to secure her hair. In 2009, Jessica turned this idea into a business and began to sell her stylish, practical hair ties, Twistbands!