The story of Wet Brush® starts with CEO, and dad, Jeff Rosenzweig who wanted a solution to the cries and tears of his three daughters during their hair brushing. The solution? The Wet Brush®, of course! Founded in 2005, this brush was specially created with ultra-flexible bristles to comb through all hair types with ease – even the most tangled! Today, the brush is available in a whole array of shapes and colours for the happiest hair.