The idea behind Sachajuan was brought to life by professional and highly recognized hairdressers, Sacha Mitic and Juan Rosenlind. The Swedish duo, who opened the Sachajuan salon in 1997, teamed up again in 2004 to launch a line of hair care products based on an innovative formula: the Ocean Silk Technology. By relying mainly on sea algae extracts for an optimal performance, this formula is perfectly symbolic of the Sachajuan philosophy. It shows the brand's primal concern to create quality products that, in the words of Sacha Mitic, “speak for themselves” and offer great performances. Along with an expanding presence in Europe, Sachajuan has been gaining rapid recognition and has appeared in top magazines, such as Vogue, GQ and Elle.