In 1999, Rodial founder Maria Hatzistefanis wanted to create a cosmetic line that offered an alternative to plastic surgery and injections through high-tech, innovative skincare. The London-based brand delivers targeted treatments to specific skin concerns (think: wrinkles, age spots, cellulite) combining the best of anti-ageing and firming ingredients. Rodial aims to eliminate the surgeon's scalpel by harnessing nature's power and extensive clinical testing in their highly effective skincare. Where do we sign up?