In 2004, make-up artist David Klasfeld founded Obsessive Compulsive Cosmetics in New York City with only two shades of lip balm. Since then, the brand (a.k.a. OCC) has grown into an entire range of innovative, professional-quality make-up. While OCC might be best known for their Lip Tar, a high-pigment liquid lipstick collection loved by beauty obsessives, they have developed everything from tinted moisturiser to pigmented eyshadows. Best of all, OCC is cruelty-free and PETA-certified as 100% vegan.