Meet LOC, our new global make-up brand that makes it easy to discover trends in bold, beautiful colour. Offering a new curated collection of vibrant colours and products each season, LOC (a.k.a. Love of Color), we guarantee that each assortment boasts the must-have hues of the moments. Plus, all products are just the right size to keep you on trend for the season, meaning you can build a library of stylish shades without breaking your budget. We’re in love.