In 1994, Jane Iredale brought the concept of mineral make-up to the forefront with her make-up line that not only looked great on the skin, but was packed with an abundance of skincare benefits. After seeing the ill-effects harsh make-up was having on actresses and model's skin, she turned to gentle mineral powders for the basis of her wearable product line. Made for the every woman – but with a celeb following including the likes of Sandra Bullock – Jane's philosophy remains: true make-up artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty.

Make-Up

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Jane Iredale Products

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