In 1976, twin sisters Jean and Jane Ford moved from their hometown of Indiana to open up their very first Benefit boutique in San Francisco. They gained a loyal following thanks to their unique cheeky-but-chic attitude and unique products – this ethos remains today. From cheeky product names to retro graphics, Benefit make it clear that even the most hardworking beauty products don't have to take themselves too seriously – and we love them all the more for it!

Make-Up

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Skincare

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Bath & Body

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