Editor's Tip Editor's Tip

Pair with Benefit's They're Real! Push-Up Liner for your best eye look yet.

Benefit They're Real! Mascara

£21.50 Ships Free

Availability: In stock


Please note, unfortunately, we are currently restricted from shipping Benefit items outside the UK.

Please note: Due to the nature of this product it cannot be sent by air or sea, see our Help section for more information

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It's the UK's no.1 best selling mascara for good reason, thanks to its ability to hit lashes with a a one-two punch; adding both length and volume to keep them looking anything but lacklustre. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. Each of these high-intensity colours makes eyes pop, making them perfect for a dramatic night-out look. You’ll have to convince your friends that you’re not sporting faux lashes. What's more, this mascara comes in multiple shades to suit any style: opt for classic black or swipe on a rich slick of brown or blue for a more fashion-forward look. Also available in our London Pop-Up Shop! Find us at 43 Carnaby Street.

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumising and lengthening effect. Manoeuvre the brush’s tip to catch those elusive bottom lashes, and don’t hesitate to layer up.

Water (aqua), Paraffin, Polybutene, Styrene/acrylates/ammonium Methacrylate Copolymer, Beeswax (cera Alba), Bis-diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/-: Iron Oxides (ci 77491, Ci 77492, Ci 77499), Ultramarines (ci 77007), Chromium Oxide Greens (ci 77288), Chromium Hydroxide Green (ci 77289), Titanium Dioxide (ci 77891)]. N° 05827/n

Want To Discover The Latest And Greatest In Beauty?

  • Of course you do! Subscribe to Birchbox for a monthly delivery of FIVE luxe beauty treats, direct to your door.
  • With goodies from much-loved and exclusive brands inside, what's not to love? Get started now!

Product Reviews & Sample Feedback

470 Reviews
4.3 out of 5 stars
5 Star
4 Star
3 Star
2 Star
1 Star
my profile
people who
Skin type
Skin tone
Fair / Light
17 & under
55 & over

Most Helpful Customer Reviews

Not too sure

When I first used this product i was amazed by the length it gave my lashes! After an hour or so I keep noticing little flecks on mascara under my eyes, I have tried it a few times now with the same effect, maybe I'm doing something wrong??

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
People genuinely ask..

I had never bought a high-end mascara before. I did a lot of research, and decided on this one, after hearing great things.

It is most certainly better than the drug-store mascaras I have used previously. It is very black, gives good length, separates the lashes nicely,and it's staying power is unmatched. This can be problematic, as it can be difficult to get it off, even when scrubbing. Benefit do have a specific cleanser for this product, which is great, however that is of course an extra purchase you may not want to make.

My eye-lashes are very straight, and even when using an eye-lash curler, this mascara does not curl my lashes particularly well. I would be keen to try the rollerball one to see if this may be better.

Overall, I am happy with this product, despite its slight drawbacks. I have been genuinely asked if I have false eye-lashes on (I personally wouldn't say it makes them look that way though). If you're unsure, I think it is definitely worth trying, and is something I will repurchase in the future.

Was this review helpful to you? Yes | No 2 of 4 found this review helpful. Was this review helpful to you? Yes | No
Eyelash primer is a thing?

I recieved this in my birch box.I've never had a need for eyelash primer, if you buy a good quality mascara why would you need it? I'm also disappointed that it's brown, I could see myself wearing it on its own a minimal makeup day if it was black, but brown just isnt my thing.

Was this review helpful to you? Yes | No 0 of 9 found this review helpful. Was this review helpful to you? Yes | No
Not my favourite

The wand is a little bit too sharp, I’ve never stabbed myself in my eyes so many times with this product and there’s also an excessive amount of product on the wand, after 10 minuets of wear the product ends up under my eyes and just below my brows no matter how long i let it dry for!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Did live up to expectations

I’ve wanted to try for some time but wouldn’t pay the price, however glad I’ve tried and would buy again now I’ve tried the samples not sure I would go as far as to say it gives me false lash look completely but it does not clump keeps eyelashes separate and others noticed a big difference in my lashes.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No