Editor's Tip Editor's Tip

For va-va-volume and added length, swipe on a couple coats of Benefit's They’re Real! Mascara after applying Roller Lash.

Benefit Roller Lash

£19.50 Ships Free

Availability: In stock


Please note, unfortunately, we are currently restricted from shipping Benefit items outside the UK.

Please note: Due to the nature of this product it cannot be sent by air or sea, see our Help section for more information

Birchbox Breakdown

Using this new super-curling mascara from Benefit Cosmetics is truly an eye-opening experience: it gives lashes major curl for a wide-eyed, wide-awake look. The mascara’s innovative Hook ‘n’ Roll™ brush is coated in tiny, soft hooks, which catch onto and lift, curl, and separate each lash instantly. The brush is universal and works with any eye shape or size and varying lash types (it works especially well with short or straight lashes that won't usually hold a curl). The mascara itself is inky black with a satiny finish, doesn’t smudge or flake, and contains provitamin B5 for lash-conditioning benefits. The result is a dramatic (but not overdone) look that lasts for up to 12 hours. Plus, it’s easy to remove!

How to Use

Wiggle brush along lashes from root to tip. Add another coat for extra volume.

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Best Mascara

I am a mascaraholic, I own more than what some own in a life time, but I have found the holy grail in my journey Lashes are separated but full and they have a butterfly effect when you flutter them. I have paid a lot of money before for mascara and normally find that they are no better than one that costs £3 but this one is worth the money, you really pay for what you get.

Was this review helpful to you? Yes | No 9 of 9 found this review helpful. Was this review helpful to you? Yes | No
my fave mascara EVER!!!!

i am madly in love with this product.... makes my lashes look amazing and gives them definition and makes them nice and thick..... love ittttt

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Does what it claims to!

I've previously used Benefit Bad Gal lash mascara, but thought I'd give this one a try for a change. Not disappointed.
I really like the brush - it grabs hold of the lashes to coat and define them. I noticed more of a curl than normal too. I had to apply a few layers to build up volume.
Very happy with this purchase .

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Best mascara around

I have gone through many mascaras in my time and this has to be by far my favourite out of all! Best one i have used for making my eyelashes longer and curvier. Brill product.

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Absolutely fantastic!

This project it's amazing it makes your eyelashes so long with a nice curl to them. I would absolutely recommend this to everyone.

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