Editor's Tip Editor's Tip

For va-va-volume and added length, swipe on a couple coats of Benefit's They’re Real! Mascara after applying Roller Lash.

Benefit Roller Lash

£21.50 Ships Free

Availability: In stock


Please note, unfortunately, we are currently restricted from shipping Benefit items outside the UK.

Please note: Due to the nature of this product it cannot be sent by air or sea, see our Help section for more information

Birchbox Breakdown

Using this new super-curling mascara from Benefit Cosmetics is truly an eye-opening experience: it gives lashes major curl for a wide-eyed, wide-awake look. The mascara’s innovative Hook ‘n’ Roll™ brush is coated in tiny, soft hooks, which catch onto and lift, curl, and separate each lash instantly. The brush is universal and works with any eye shape or size and varying lash types (it works especially well with short or straight lashes that won't usually hold a curl). The mascara itself is inky black with a satiny finish, doesn’t smudge or flake, and contains provitamin B5 for lash-conditioning benefits. The result is a dramatic (but not overdone) look that lasts for up to 12 hours. Plus, it’s easy to remove!

Also available in our London Pop-Up Shop! Find us at 43 Carnaby Street.

How to Use

Wiggle brush along lashes from root to tip. Add another coat for extra volume.

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Best Mascara

I am a mascaraholic, I own more than what some own in a life time, but I have found the holy grail in my journey Lashes are separated but full and they have a butterfly effect when you flutter them. I have paid a lot of money before for mascara and normally find that they are no better than one that costs £3 but this one is worth the money, you really pay for what you get.

Was this review helpful to you? Yes | No 14 of 14 found this review helpful. Was this review helpful to you? Yes | No
Very unhappy

Bought mascara having read the good reviews. I used it yesterday and by lunchtime it had smudged under my eyelids and by the end of the day I was sporting a real Panda look. I hadn't touched my eyes at all. Would not recommend this product, very disappointed.

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Best mascara

This is the best mascara I’ve owned and always get compliments about how long my eyelashes look - which is pretty much all down to this mascara!

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Mascara :)

I love this mascara it doesn’t make your eyelashes clumpy. It last forever which is really good, the price is also really good as well you should defiantly buy it it is suited for everyone. 

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Best one out there

Amazing I love this, I will never buy any other brand ✌

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