Editor's Tip Editor's Tip

For va-va-volume and added length, swipe on a couple coats of Benefit's They’re Real! Mascara after applying Roller Lash.

Benefit Roller Lash

£20.50 Ships Free

Availability: In stock


Please note, unfortunately, we are currently restricted from shipping Benefit items outside the UK.

Please note: Due to the nature of this product it cannot be sent by air or sea, see our Help section for more information

Birchbox Breakdown

Using this new super-curling mascara from Benefit Cosmetics is truly an eye-opening experience: it gives lashes major curl for a wide-eyed, wide-awake look. The mascara’s innovative Hook ‘n’ Roll™ brush is coated in tiny, soft hooks, which catch onto and lift, curl, and separate each lash instantly. The brush is universal and works with any eye shape or size and varying lash types (it works especially well with short or straight lashes that won't usually hold a curl). The mascara itself is inky black with a satiny finish, doesn’t smudge or flake, and contains provitamin B5 for lash-conditioning benefits. The result is a dramatic (but not overdone) look that lasts for up to 12 hours. Plus, it’s easy to remove!

How to Use

Wiggle brush along lashes from root to tip. Add another coat for extra volume.

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Best Mascara

I am a mascaraholic, I own more than what some own in a life time, but I have found the holy grail in my journey Lashes are separated but full and they have a butterfly effect when you flutter them. I have paid a lot of money before for mascara and normally find that they are no better than one that costs £3 but this one is worth the money, you really pay for what you get.

Was this review helpful to you? Yes | No 13 of 13 found this review helpful. Was this review helpful to you? Yes | No
Perfect curling wand

My absolute ride or die mascara. Perfect for length and building texture.

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Not as good as expected

I'm a bit of a mascara geek and bought this based on reviews however I don't think it lived up to expectations. It does lengthen lashes but it's hard to get a good build up to look a bit fuller. Have bought better from high street stores so a bit gutted as I usually love benefit products!

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Love this

I bought this after recieving a sample sized one and loved it and i think that the full size one works even better it is now my go to mascara love love love it

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It is a great mascara and really does curl your lashes as good as with eye lash curlers. I will definitely be buying it again in the future.

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