Editor's Tip Editor's Tip

For va-va-volume and added length, swipe on a couple coats of Benefit's They’re Real! Mascara after applying Roller Lash.

Benefit Roller Lash

£20.50 Ships Free

Availability: In stock


Please note, unfortunately, we are currently restricted from shipping Benefit items outside the UK.

Please note: Due to the nature of this product it cannot be sent by air or sea, see our Help section for more information

Birchbox Breakdown

Using this new super-curling mascara from Benefit Cosmetics is truly an eye-opening experience: it gives lashes major curl for a wide-eyed, wide-awake look. The mascara’s innovative Hook ‘n’ Roll™ brush is coated in tiny, soft hooks, which catch onto and lift, curl, and separate each lash instantly. The brush is universal and works with any eye shape or size and varying lash types (it works especially well with short or straight lashes that won't usually hold a curl). The mascara itself is inky black with a satiny finish, doesn’t smudge or flake, and contains provitamin B5 for lash-conditioning benefits. The result is a dramatic (but not overdone) look that lasts for up to 12 hours. Plus, it’s easy to remove!

How to Use

Wiggle brush along lashes from root to tip. Add another coat for extra volume.

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Best Mascara

I am a mascaraholic, I own more than what some own in a life time, but I have found the holy grail in my journey Lashes are separated but full and they have a butterfly effect when you flutter them. I have paid a lot of money before for mascara and normally find that they are no better than one that costs £3 but this one is worth the money, you really pay for what you get.

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Best one out there

Amazing I love this, I will never buy any other brand ✌

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love this! it lasted ages. grabs every hair. a must have

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I love this mascara! It's definitely lived up to all the hype. I will be buying this again. Makes lashes look so long and not a thick gloopy mascara

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a nice mascara

This mascara was designed for people with short lashes. The idea being that the second coat really helps to lengthen and thicken your lashes. It does do what it says on the tin. The effect being thicker lashes. I did feel it could be clumpy at times and so took some practice to learn to apply it without it clumping. However it does work and does really darken your lashes and thicken them successfully

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